Netflix adds 13.1 million subscribers, tops revenue estimates as membership push gains steam

Netflix added 13.1 million subscribers during the fourth quarter.

The company now has 260.8 million paid subscribers.

The company also topped Wall Street’s revenue expectations.

Netflix now has 260.8 million paid subscribers, a new record for the service.

Netflix is also looking at making its ad tier more attractive to advertisers, including by bolstering its sales teams and ad operations to “meet brands where they need us and how they need us.”

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